When you fill in the lead form we store your name, work email, phone number, store domain, your calculator answers and the estimated saving, so Mimir can follow up on your results.
This site loads a Meta (Facebook) pixel. It reports page views and, when you submit the lead form, a Lead event to Meta Platforms, Inc. Meta uses this to measure how our Facebook and Instagram ads perform and to improve ad delivery.
In regions that require consent (the EU/EEA, UK and Switzerland) the pixel stays off until you accept in the cookie banner. Elsewhere it runs without a banner, subject to applicable opt-outs. You can change or withdraw your choice at any time via the "Cookie settings" link at the bottom of the page — withdrawing stops further reporting immediately.
You can ask Mimir to access, correct or delete the data held about you, and you can withdraw advertising consent at any time. Contact Mimir through trymimir.com. Mimir's full privacy policy is at trymimir.com/privacy-policy.